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Today's Terms
Talent
Definition:
Primarily refers to actors used in advertising. Can also refer to voice performers, musicians, etc.
Arbitron
Definition:
A broadcast rating service for television and radio that uses both a viewer diary method and an electronic recording and tabulating system to measure audience size and characteristics.
Beta (also called Beta SP) Videotape
Definition:
The videotape format most widely used for television broadcast and high quality video production. Digibeta is a newer digital form of Beta tape that is increasingly being used.
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