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Today's Terms
Management Company
Definition:
The umbrella under which a group of managers function as a single incorporated entity. Long known for small client lists and focused attention on development of clients, management companies, in the last decade, have, in most cases, shifted their role in the market. Today, most management companies perform dually as client representation and producer.
Beta (also called Beta SP) Videotape
Definition:
The videotape format most widely used for television broadcast and high quality video production. Digibeta is a newer digital form of Beta tape that is increasingly being used.
Proof
Definition:
A copy of an advertisement as it will appear once produced or printed.
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