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Audience Segmentation
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
Talent
Primarily refers to actors used in advertising. Can also refer to voice performers, musicians, etc.
Talent Agency
Group engaged in the employment and payment of actors, voice performers, and musicians etc. used in advertising.
Kill Date
The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.
Frequency
The average number of times an audience is exposed to a specific advertising message over a period of time, typically four weeks.
Camera Ready
An ad, art, copy text or graphic ready for inclusion in publications.
Usage Limitations
Restrictions on the placement of a commercial (e.g., PSA use only).
Manager
Known for paying special attention to both a client's personal and financial needs, the manager assists in administrating an artists' personal business. Agents and managers share many of the same functions, but tend to fill very unique rolls. Managers usually work with smaller client lists, as they're known for providing more focused attention on the growth and development of a clients' career.
Agent
A representative of talent, petitioning, on their behalf, for work within the filmmaking community. Agents, by law, have the right to both solicit employment and negotiate terms for the artists they represent. Not to be confused with Manager.
Advertising
Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.
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